How the energy drink became a million dollar idea

Energy drinks: they’re even more stimulating than coffee, and for years they were the chosen drink of long-distance lorry drivers in Asia who needed to stay awake on the roads. But then an Austrian entrepreneur discovered them and they flooded the world. Aaron Heslehurst explains.

Script and video: Jeremy Howell


By Laura Price

Laura is the senior writer and Smartphones section editor responsible for managing software updates and smartphones section. She is very passionate about Gadgets & Technology and always looking around to use them in an innovative way in daily life. She reviews Gadgets & Applications to tell users about their optimum use to get the most out of in which they’ve put their time and hard earned money.
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