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Jewellery brand boss: ‘Make your own rules’

For years, jewellery makers have been told that to succeed, they must sell their products through all the right stores and advertise in all the right glossy magazines. Chief executive of the brand Missoma, Marisa Hordern, tried to play that game for 10 years and found she was getting nowhere. Then she made her own rules and saw her sales soar.

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By Laura Price

Laura is the senior writer and Smartphones section editor responsible for managing software updates and smartphones section. She is very passionate about Gadgets & Technology and always looking around to use them in an innovative way in daily life. She reviews Gadgets & Applications to tell users about their optimum use to get the most out of in which they’ve put their time and hard earned money.
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