The latest market forecast report published by Transparency Market Research on the squash drinks market includes global industry analysis and opportunity assessment for the period from 2019 to 2029. The global squash drinks market is projected to grow at a CAGR of ~5% during the forecast period.
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Increase in Demand for Natural, Non-Modified Functional Ingredients
Consumers are more focused on healthy and nutritional beverages derived especially from natural sources. Consumers are opting for natural beverages (plant or animal-based), as they are more beneficial as compared to other beverages, including carbonated drinks and others. Nutrients from fresh and natural beverages are easily absorbed by the body compared to beverages composed of artificial ingredients. There are multiple health benefits associated with natural beverages, which include no obesity, weight loss, healthy lifestyle, and other natural cures. With increase in awareness among consumers regarding the health benefits of natural beverages, the demand for natural and functional ingredients is expected to increase. The demand for health drinks across the globe is high, which is likely to create growth opportunities for companies in the global squash drinks market. Ever-mounting demand for healthy, flavored beverages with natural constituents is projected to result in significantly high sales of squash drinks over the years. Due to these factors, the squash drinks market is anticipated to exhibit growth at a considerable pace during the forecast period.
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Millennials to be Most Experimental Consumers
Innovation in flavors is described as the key focal point, as changing consumer taste and expectations are exerting significant influence on the beverages sector. The growing sophistication in how consumers view flavor profiles in food and drink is creating new opportunities in marketing, product development, and food pairing. There is a use of cutting-edge scientific research into effects of context, social dynamics, physical reality, and musical and other sounds to influence flavor perception. The transportation to rarefied high art spaces also transforms the concept of what constitutes “good taste,” fusing concepts of beverage quality with cultural quality.
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Squash Drinks Market: Key Players
Key players operating in the squash drinks market, as profiled in the study, include Britvic PLC. (Robinsons), Tovali Limited (Tovali), J Sainsbury plc (Sainsbury’s), Nichols plc (Vimto), Dr Pepper Snapple Group (Schweppes), Unilever plc (Kissan), Prigat, PepsiCo Inc (Tropicana), Suntory group (Lucozade Ribena Suntory Ltd.), Carlsberg Breweries A/S, Harboe’s Brewery (Harboe Squash Light), The Coca-Cola Company, and Belvoir Fruit Farms Ltd.
Squash Drinks Market Segmentation
Squash Drinks Market by Nature
Squash Drinks Market by Product Type
- No Added Sugar
- Added Sugar
Squash Drinks Market by Base Type
- Citrus Fruit
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